Archive for December, 2009

Is your domain name easily readable?


Posted in Advertising, Domains
Speeding van with long domain name

Did you get the website?

Now more than ever, every successful business that advertises needs an easy-to-read, memorable name. The reason is simple: People are bombarded by myriad ads from all sources and the only way to get customers is if your ad stands out, or is easily memorable. Something unique may make the potential customer notice your business, but if they forget the domain how will they find your website? Where does this apply? Everywhere. Your domain is displayed on billboards, television, car and truck graphics, newspaper and magazine ads, business cards, and anywhere else you write your contact information, as well as heard through various media. The last thing you want is for a potential client to forget your website and go to a competitor. What can help with this?