The need for a short, memorable domain was discussed in a previous post. Finding that perfect domain name for your company, however, can prove to be a challenge. Single-word .COMs have long been taken as well as many two-word combinations. Most good .NETs and .ORGs are also unavailable. Some of these names are in use but a good number are currently in the possession of domain speculators who are willing to sell it for a price as a “premium” domain. Should you pay to buy a good domain name or look to register an unused domain? What are some ways to get a good name?
Domain name prices are arbitrary
When looking to buy a “premium” domain from a seller, the first thing you should know is that the price set by the seller is almost entirely arbitrary. The seller determines the price, be it reasonable or outrageous. Do not think that a high-priced domain is worth the price it is listed. Some domain speculators buy what they think is a good domain and set an exorbitant price, hoping someone will pay, and a few actually do.
Is it worth paying a lot of money for one of these so-called “premium” domains? It depends on your needs, your budget, and the domain itself. A good number or domain names for sale are worth the price and some are being sold for less than they are worth. Again, the price is set only by the seller. If you determine the price is reasonable, it is within your budget, and fits the needs of your business, it may well be worth paying a premium price for a good domain.