Archive for the ‘Advertising’ Category

Screencasting software: Comparison and features


Screencasting Software - Jing

Jing Screencasting Software

Screencasting is an excellent way to communicate to clients, potential customers, or people in general. With many screencast software options available, it is not hard to find one that fits your specific needs. This article will examine various popular screencasting programs currently available for PCs and Macs, as well as their features. While many of the programs listed below have other features, such as the ability to take screenshots and record only audio, I will concentrate only on the screencasting abilities of each of these tools.


Is your domain name easily readable?


Speeding van with long domain name

Did you get the website?

Now more than ever, every successful business that advertises needs an easy-to-read, memorable name. The reason is simple: People are bombarded by myriad ads from all sources and the only way to get customers is if your ad stands out, or is easily memorable. Something unique may make the potential customer notice your business, but if they forget the domain how will they find your website? Where does this apply? Everywhere. Your domain is displayed on billboards, television, car and truck graphics, newspaper and magazine ads, business cards, and anywhere else you write your contact information, as well as heard through various media. The last thing you want is for a potential client to forget your website and go to a competitor. What can help with this?


Is “www” really necessary for your website?


World Wide Web

World Wide Web

Everyone who uses the Internet is familiar with the letters “www”, which prefix most websites. An increasing number of sites, however, have chosen to go without the prefix, along with the extra dot. Whether to use this or not is purely a matter of choice, although because of a longstanding tradition, many still include it in their domain. It comes from when the World Wide Web was just starting and the “www” prefix was used to differentiate it from other Internet protocols, like mail and file transfer protocol (ftp). As it turns out, the World Wide Web (www) and websites became the most popular use of the Internet, and the “www” stuck. But what are the pros and cons of using “www” before your domain?